The Daily Shoe started in May 2011 as a daily e-newsletter for clients of personal shopping agency, Vogue Fox. The intention was to create an instant mood-lift for shoe lovers by sending a picture of a gorgeous shoe every morning. With no texty-blurbs, no advertising and no admin, word travelled and now, thousands of shoe lovers around South Africa look forward to their daily dose of fabulous footwear from Vogue Fox.
Karen Cairns (nee Loxton), founder of Vogue Fox, is a self-confessed shoe addict and came up with the concept when she realised that although many of her clients really hated shopping for clothes, most of them still loved shopping for shoes! Not only that, but she noticed women admiring even the types of shoes they may not ever wear themselves - proof that truly beautiful shoes can be considered art.
The Daily Shoe has received accolades by fashion guru Craig Jacobs in The Sunday Times, featured in Cosmopolitan Magazine and exhibited at Africa Fashion Week, sponsored by Brutal Fruit.
Fabulous competitions come with the territory and so far subscribers have won gorgeous footwear every month and one lucky winner a R5,000 Shoe Shopping Spree!
To sign up, simply enter your details here:
